Branding Methods

Screen Printing

Screen printing applies the ink via the use of a stencil placed on a material screen which liquid or air may pass through. Screen Printing is the most popular and cost effective technique.

Engraving

A detailed process which will carve the logo into the item, producing a permanent image. Engraving is usually performed by specialist computer guided laser engraving machinery.

Rotary Engraving

Very similar to standard engraving but specialist machinery enables the item to be rolled as is it marked which will allow branding to cover the circumference.

Rotary Printing

Screen printing in which the product is rolled along the screen so that the print covers the circumference of the product, creating a wrap around print.

Digital Printing

Produced using ink jet print machinery. The 4 colours, cyan, magenta, yellow and black, are used in different quantities to produce millions of different colours and shades. This is recommend for printing photos, four colour process images and more detailed logos.

Transfer Printing

The artwork is applied to thermal paper which is then transferred to the item via a heat process. This technique is ideal for four colour process logos onto material based products.

Litho Printing

Litho printing is used to print text or artwork onto paper. The artwork is etched onto a metal plate and then transferred to a rubber roller. The image is then taken from the roller and applied to the item.

Embossing/Debossing

A heated, metal plate is used on the surface of the item and when removed it leaves behind an imprint with an impression of the artwork.

Foil Blocking

Similar to embossing/debossing this method leaves an imprint in the item but has a foil finish. The colour is added by putting a colour foil between the dye and the product. The most popular colours to use are silver and gold.

Embroidery

Stitching onto material products using a needle and thread or yarn.

Iron Stamping

A heated metal dye is used to make an impression of the artwork on the product, this is then filled with colour.